Who we are
Step into the future of connectivity with our cutting-edge digital marketing solutions, tailored to amplify your brand's impact. Unleash the untapped potential of innovative strategies designed to propel your business to new heights.
Our Approach to Marketing
Data Informed Decisions
Data is foundational to a good campaign and should underscore every component of strategy, execution, and communication. All Work With Murff campaigns are built from data and tested to be validated by data.
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Making data-informed decisions means consulting the research about the digital landscape, your industry, and target market.
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Data can be messy and imperfect. At times, it requires a deft hand and data literacy to create models or projections that construct a better representation of reality.
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Setting up tests for statistical validity and maximum insights is paramount. Not only do we have the experience to know how to set up tests for the best data, we also have the statistical background to go beyond AB tests and build multivariate tests.
Communication and Transparency
Clear and consistent communication is paramount for a good client relationship. Client education is necessary so everyone is on the same page about how campaigns are performing and the path forward to further business goals.
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We prioritize digital education so that we share a foundation of understanding with clients when discussing strategy or results. Furthermore, we are more than happy to assist with educating stakeholders.
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Prioritizing communication means aligning on high standards of communication clarity and promptness and setting up our service model to make that a priority.
Client Empowerment and Autonomy
We believe the client should be empowered to make the best decision for their business, which includes ownership of accounts and assets, visibility into raw data, and insights into decision making.
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We do not like when agencies and freelancers hold accounts or account data hostage as a way to keep clients. We structure services and pricing for you to own all resources for your account
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We believe in client autonomy and self-sufficiency. Sometimes, that means managing campaigns yourself with little to no involvement from us. We are happy to offer trainings and tutorials for mature campaigns so that you can “keep the lights on” without paying unnecessary fees.
Contact us
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